Driving More Sustainable and More Profitable Business Model Innovation
Empowering businesses with actionable insights, tailored workshops, and strategic consultancy to embed ESG principles into profitable business models.
Explore MOSMOP Cases
Dive into real-world examples where we’ve worked with partners to co-create successfully ESG strategies into business operations, leading to measurable improvements in sustainability and profitability.

Enhancing Knowledge
Our Key Offerings
Explore our services designed to empower professionals and institutions. We provide tailored consultancy, engaging courses, and insightful symposiums. Dive into each area to learn how we can support your goals.
Consultancy
Get expert guidance tailored to your organization’s needs. Our diverse team bring real-world experience to turn sustainability measures from cost center to profit center effectively.
Case Studies
Dive into real-world examples where we've modelled ESG integration strategies into business operations, leading to measurable improvements in sustainability and profitability.
Co-creation Workshops
Participate in interactive workshops designed to equip your team with the tools and knowledge to co-create ESG principles effectively within your organization.
Delivered by Leading Institutions
British Council provided the seed funding for a global consortium to co-create MOSMOP. Leading the charge is the Centre for Business and Industry Transformation (CBIT), at Nottingham Business School, part of Nottingham Trent University. The Centre is joining forces with Shanghai Jiao Tong University (SJTU), one of the top-50 ranked universities in the world, CEIBS and industrial partner Think ESG, a top ESG auditing company in Hong Kong, serving listed companies under the Hong Kong Stock Exchange.








Why MOSMOP
Expertise Across Borders
A collaborative initiative between the UK, China, and Hong Kong, bringing diverse perspectives and solutions
Proven Impact
Ranging from all major sectors across Europe and Asia, our case studies demonstrate tangible results in various industries
Customized Solutions
Tailored workshops and consultancy services to meet organizational unique business needs and their operational context
MOSMOP Output and Impact

Case Studies
Case studies illustrating the integration of ESG principles into business models across various industries to boost profitability.

Publications
Published peer-reviewed articles, public consultations and whitepapers in collaboration with international partners, contributing to the global discourse on sustainable business practices.

Educational Material
Educational materials and courses aimed at integrating MOSMOP concepts into higher education curriculum, executive education and corporate training.
Take the Next Step with Us
Ready to explore more? Whether you want to join our courses, request a symposium or learn about our research, we’re here to help. Feel free to reach out for more information or to discuss your needs with our team. Let’s work together for a better future!