MOSMOP in Media
SMOP Featured in Media: Highlights of Our Impactful Work

Will AI redefine the future of ESG?
Artificial Intelligence is working as a catalyst and bringing unprecedented transformation to different industries,including those critical to global climate and sustainability goals.
Unlike traditional technological tools, AI can process massive datasets, uncover complex correlations, and generate more optimal solutions.
This capability not only helps revamp historically unsustainable industries but also levels the playing field for small and medium-sized enterprises.
What new opportunities will this transformation bring for businesses? What good practices and lessons from current AI adoption? and What further steps do we still need to take to optimize and maximize AI’s potential?

What role can AI play in delivering climate and sustainability goals?
AI is working as a catalyst and bringing unprecedented transformation to different industries.
In this episode, Fei Fei spoke with Xiao Ma, professor of Entrepreneurship and Management at Nottingham Business School, about how AI technologies are empowering different industries and assisting them in contributing to climate and sustainability goals.
We also discuss the potential ways to optimize and maximize the use of AI technologies and how personal data can also contribute to sustainability.

Global project launched to help ESG-driven businesses become more profitable
A team of world-leading experts in business transformation are teaming up to empower environmental, social and governance (ESG) driven businesses to thrive more by making sustainability even more profitable through a global project funded by the British Council.
Leading the charge is the Centre for Business and Industry Transformation (CBIT), at Nottingham Business School, part of Nottingham Trent University. They are joining forces with Shanghai Jiao Tong University (SJTU), one of the top-50 ranked universities in the world, and industrial partner Think ESG, a top ESG auditing company appointed by the Hong Kong Stock Exchange.

MoSMoP Evolved: From Conversation to Action - Advanced Strategies for Profitable Sustainability
In the evolving landscape of business sustainability, the integration of Environment, Social, and Governance (ESG) standards has transitioned from regulatory compliance to a strategic imperative for achieving long-term profitability. The “MoSMoP Evolved” workshop builds on the foundational discussions initiated at the previous British Academy of Management conference 2023, delving deeper into the actionable insights derived from rigorous analysis and implementation of More Sustainable More Profitable (MoSMoP) principles over the past year. This workshop aims to catalyse a sophisticated discourse on the synergetic relationship between sustainability and profitability, spotlighting pioneering business models that exemplify this convergence.

NBS launches global project to help ESG-driven businesses become more profitable
A team of world-leading experts in business transformation are teaming up to empower environmental, social and governance (ESG) driven businesses to thrive more by making sustainability even more profitable through a global project funded by the British Council.

MoSMoP - More Sustainable, More Profitable Business - Avenues for Research and Industrial Impact
The state-level concerns for the sustainability of businesses and products have resulted in high traction for Environment, social and governance (ESG) compliance and reporting. Firms have realized that their long-term success and profitability are dependent on their compliance with ESG standards. Though the realization and awareness of ESG have increased, understanding of how and why ESG is linked to value creation is still underdeveloped.
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